Taffy was approached to create a new brand for a unique Technology Services Venture Capital business.
We worked with the client to identify their brand proposition ‘The most prestigious program for developing Technology Services Entrepreneurs. We will give you the guidance, training, moral support and financial backing you need to ensure you are positioned for success.’
The name Origin12 was settled upon (it refers to the year of conception and the fact that as this is a VC business many other start up companies will be founded from it – hence it is the source of ‘origin’), then a brand identity was developed which reflects the industry within which it operates (Technology Services).
A responsive website was developed to deliver a great brand experience.