Apricus Australia

Apricus Australia, one of the nation’s largest solar hot water system providers, came to Taffy Design for a complete brand overhaul.

We started with a comprehensive brand audit which pinpointed and prioritised brand assets that were to be updated and a brand strategy was devised that would not erode the existing market equity.

The masterlogo was refreshed, a new colour palette developed, typography was standardised and a brand styleguide was created showcasing a huge variety of marketing and communications applications.

Marketing and communications including tradeshow collateral, advertising templates and promotional material quickly followed.

Project deliverables

  • Logotype
  • Visual identity
  • Styleguide
  • Business collateral
  • Marketing material
  • Icon design & Illustration
  • Tradeshow collateral
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ClientApricus Australia