At Taffy Design we love having fun. We like it even more when the projects require us to get kooky.
We were approached to develop an all new brand for a great new product called Boomerang Box – a sturdy, industrial-strength plastic moving box that can be ordered online, used, returned and most importantly reused.
As everyone knows, moving is a tiresome and relatively boring experience and what better way to enliven the process than to create a fun mascot to front the brand – so we created ‘Boomie’, a brand advocate that screams ‘come play with me!’
The Boomerang Box brand is now a bright, fun and quintessentially Australian brand.
- Visual identity
- Business collateral
- Character design & illustration