The Commercial Hotel Milton

Taffy Design was fortunate to be given the opportunity to offer a full brand positioning an Australian landmark – The Commercial Hotel Milton. Great care was taken to pay homage to the history of the township and the patrons that have frequented the hotel for generations.

When developing the brand identity icons and mascots were deliberated, colours carefully chosen, typefaces analysed and crafted and what resulted is a wonderfully characteristic brand aesthetic that will endure for years to come.

As is common in small towns all across Australia, the local pub is the centre of the social scene and with this in mind we executed a digital marketing campaign utilising Facebook, Twitter and Instagram and integrated it with a responsive website to reach the desired demographic.

Project deliverables

  • Logotype
  • Visual identity
  • Business collateral
  • Promotional posters
  • Signage
  • WordPress website
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ClientThe Commercial Hotel Milton
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