LJ Hooker Home Loans

After LJ Hooker Finance changed their name to LJ Hooker Home Loans, Taffy Design were tasked with giving the new brand a individual identity, whilst maintaining strong brand cohesion with the LJ Hooker Real Estate arm of the business.

After multiple strategy sessions, including research and analysis, we developed a unique, yet familiar brand identity supported by a broad range of corporate collateral including printed posters, newsletters, brochures, internal communications. This comprehensive array of operational and marketing collateral was made all the more accessible through an easy to follow corporate style guide.

We have also just completed the first LJ Hooker Home Loans retail fit-out including full-screen window graphics, digital screens and a range of in-store print collateral. The executions developed for this initial flagship store will be rolled out around Australia for each franchise retail space. We can’t wait!

Project deliverables

  • Logotype
  • Visual identity
  • Retail environment
  • Promotional posters
  • Pull-up banners
  • Information booklets
  • WordPress website
More about Branding More about Communications
ClientLJ Hooker Home Loans
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