LJ Hooker Home Loans

Taffy Design were tasked by LJ Hooker Home Loans with developing a new brand identity for their Home Loans division. Key to the brief was that we had to maintain brand cohesion with the LJ Hooker Real Estate arm of the business.

After multiple strategy sessions, including research and analysis, we developed a unique, yet familiar brand identity supported by a broad range of corporate collateral including printed press ads, brochures, internal communications and more. This comprehensive array of operational and marketing collateral was made all the more accessible through an easy to follow corporate style guide.

We have also just completed the first LJ Hooker Home Loans retail fit-out including full-screen window graphics, digital screens and a range of in-store print collateral. The executions developed for this initial flagship store will be rolled out around Australia for each franchise retail space. We can’t wait!

Project deliverables

  • Logotype
  • Visual identity
  • Retail environment
  • Promotional posters
  • Pull-up banners
  • Information booklets
  • WordPress website
More about Branding More about Communications
ClientLJ Hooker Home Loans
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