The Serial Baker

Lupe Prada is The Serial Baker, a fun, dynamic and talented cake maker who needed a brand that showcased her tongue-in-cheek brand name (and attitude), without being aggressive and whilst maintaining a pretty, hand-crafted aesthetic.

Taffy Design developed a unique brand positioning that resulted in versatile logo that can be used on business collateral, cake box stickers or signage, and a strong visual identity that can be used for marketing materials such as Instagram weekly messages.

A simple CMS-based website with strong social media integration is under development and when launched, will deliver delicious The Serial Baker goodies to the world.

Project deliverables

  • Logotype
  • Visual identity
  • Business collateral
  • Packaging
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ClientThe Serial Baker