Taffy started with a name – The Station Agency – and an open-ended brief to develop a brand that spoke to their unique brand proposition of ‘change here’.
It was this unique brand position that lead to the core idea of utilising the New York Subway info-graphic as the basis for the visual identity.
For the master logo typography was kept simple and the ‘subway’ theme introduced with the ‘Change Here’ lozenge.
A bright and contemporary colour palette helps define The Station Agency’s offerings and supports the warm, friendly and helpful tone-of-voice.
- Visual identity
- Business collateral