AI Consulting · Wollongong
AI is moving fast. Every week there’s a new tool, a new model, a new reason to feel like you’re already behind. But the businesses getting real value out of AI aren’t using it as a standalone shortcut – they’re connecting it to the tools they already use. I help you work out where AI fits, which tools make sense for your situation, and how to build something that actually works day to day. No hype. No jargon. Just a clear-headed guide who uses this stuff every single day.
How I can help
There’s no fixed package here. Every conversation starts with your situation – where you’re at, what’s slowing you down, and where AI could genuinely help. The work that follows depends entirely on that. Here’s a guide to what’s on the table.
Work out which LLM suits you – Claude, ChatGPT, Grok, or Gemini. Get properly configured and shown how to use it in your day-to-day. Projects, custom instructions, workflows – built around how you actually operate.
Build a custom prompt system using your brand guidelines and tone of voice, so AI-generated content actually sounds like you – not a generic template with your logo on it.
Custom GPTs loaded with your knowledge and expertise, or branded chatbots embedded on your site handling FAQs, bookings, and lead capture – built to sound like you from the first message.
I review how your business operates, identify where AI can genuinely save you time and money, and deliver a plain-English action plan you can follow. No fluff, no upsell – just an honest map of what’s worth doing.
Not sure which one you need? That’s fine – most people aren’t. The first conversation will sort that out. Book a single hour and we’ll work out the right path together.
Tools I work with
Every LLM has its strengths. Part of what I do is help you understand the landscape so you’re using the right tool for the right job – not just the one you’ve heard of.
Real-world situations
These aren’t case studies. They’re situations – the kind of thing real people and businesses are doing with AI right now. Because AI doesn’t live in isolation, each one shows how different tools connect to create something genuinely useful.
Solopreneur
Running a business solo means you’re doing everything – including drowning in email and chasing your own calendar. Sarah, a freelance copywriter, connected Claude to her Gmail and Google Calendar. Now Claude drafts her client replies, flags urgent threads, and schedules follow-ups without her having to think about it. She got back roughly six hours a week. She spends them writing.
Personal use
You don’t have to be running a business to benefit from AI. James uses ChatGPT as his daily thinking partner – planning his week, researching ideas, drafting messages, even working through decisions out loud. He’s connected it to Notion so his notes, plans, and ideas all live in one place. It’s not replacing his thinking. It’s making room for more of it.
Small business
A small e-commerce team was spending hours every week on product descriptions, social posts, and customer enquiries. They now use Gemini to generate product images, Claude for copy, and Zapier to stitch it all together into a publishing workflow. What used to take a full day now takes a morning. The team hasn’t grown – but their output has.
Why it works
AI is moving too fast for anyone to have all the answers. What I can offer is this – I use these tools every single day across my own creative and business practice. I know what works, what’s overhyped, and what’s genuinely worth your time. I’m not here to sell you a platform or push a particular tool. I’m here to help you figure out what actually makes sense for you.
No handoffs, no account managers. You deal with me, start to finish.
Every workflow, every setup is configured to your actual operation – not a template.
If something isn’t right for your situation, I’ll say so.
The tools we set up evolve as AI evolves. You won’t get locked into yesterday’s solution.
The process
No surprises. No guesswork. Here’s what to expect from the moment we first talk to the moment your AI setup is working for you.
We talk. I listen. I learn your goals, your tools, your workflow gaps.
I map out what’s worth doing, which tools to use, and what the setup looks like.
I configure, connect, and test – making sure it works the way it should before you touch it.
You leave knowing how to use it. I’m still here if anything needs adjusting.
FAQ
AI moves fast enough that most people have more questions than confidence. Here are the ones that come up most, answered straight.
It’s working out where AI actually fits in how you run your business, then setting it up properly so it does real work – not just bolting a chatbot onto your website because everyone else has one. Some people need a single tool configured well. Others need several tools talking to each other. I figure out which, then build it.
Not even slightly. Most people I talk to have used ChatGPT once or twice and nothing else. That’s completely normal, and it’s exactly where the first conversation starts – no assumed knowledge, no jargon, no feeling behind.
That’s one of the first things I talk through with you, because it matters and the answer isn’t the same for every tool or every setup. I’ll walk you through what each platform actually does with your data, what’s genuinely private, and what’s not – so you’re making an informed call, not just hoping for the best.
Depends entirely on what you need it to do. They’re not interchangeable, whatever the marketing suggests. Part of the first conversation is matching the tool to your situation, not defaulting to whichever one’s loudest this month.
There’s no fixed package because the work varies too much – a single orientation session looks nothing like building a custom chatbot. I’ll give you a clear quote once I understand what you actually need. The first hour is where that gets figured out.
Either works. Some people just need a solid setup and the confidence to run with it themselves. Others want ongoing support as their workflow grows or new tools come along. I’ll never push you toward more than you need.
That’s exactly what brand voice training solves. I build a custom prompt system around your actual tone and guidelines, so what comes out sounds like you wrote it – not like it came off a template with your logo stuck on top.
Honestly, for a lot of businesses it’s overkill – and I’ll tell you that straight if it’s true for yours. Plenty of real value comes from simpler setups, like connecting your inbox and calendar properly. I’m not here to sell you the biggest build; I’m here to sell you the right one.
Depends on the scope, but a straightforward orientation and setup can happen inside a single session or two. Something like a custom chatbot or a multi-tool workflow takes longer, simply because there’s more to configure and test properly before it’s handed over.
Book a single hour. No pitch, no pressure – just a proper conversation about where you’re at, what’s actually worth doing, and whether any of this makes sense for your situation right now.
Ready when you are
Book a single hour. We’ll talk through where you’re at, what’s possible, and whether any of this actually makes sense for you. No pitch, no pressure.
