Client: Apricus Australia
Project: Branding, Graphic Design, Illustration
Budget: $10,000+
Apricus Australia – leaders in solar hot water systems – brought me in for a full brand refresh that would protect decades of hard-won equity while setting them up for the next growth phase.
I started with a thorough brand audit: what was still working beautifully, what needed to evolve, and where the real opportunities lay. From there I shaped a clear strategy, refreshed the master logo (keeping its trusted recognition), introduced a cleaner, more contemporary colour palette, locked in unified typography, and delivered a comprehensive style guide that covers every touchpoint from vehicle livery to digital ads.
Then I built a ready-to-use asset suite – tradeshow banners, advertisement templates, product sheets, and promotional gear – all consistent, professional, and designed to cut through in a busy market.
The brand now feels energised and future-ready while staying unmistakably Apricus. Equity protected, growth unlocked. Loved helping a true Australian leader step forward with confidence. If your established brand is ready for its next chapter, let’s talk.
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