Our brand questionnaire helps us discover your brand essence.

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Brand Vision
Tagline to accompany your logo (if applicable)
Describe your company and the products and services you offer
What is your organisation's personality?
Pick 5 words to best describe how your organisation is perceived.
What are the unique selling points/features/benefits of your company?
What do you do better than your competitors?
Is there a unique story about how your brand came about?
What is your company's 3 most important goals?
Single-minded Proposition
If you could communicate a single message about your company, what would it be?

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Target Audience
Who is your target audience?
Your brand shouldn't be designed just for you, it should be designed for your target audience.
How do you want your target audience to respond to your brand?
What is Your Audience's "Language"?
What terminology do your customers use to describe your industry, products, and services?

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Market Context
List any other brands that you admire and why. These do not have to be in your industry.
Include links to their websites if possible.
How do you make your clients feel?
When your most satisfied new customers communicate with your team, what do they have to say?
Why Do Your Clients Trust You?
Your "trust factor" can be an important tool for defining why your brand is different.

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Ballast Point – Brand Questionnaire