Client: Boomerang Box
Project: Branding & Identity
Budget: $3,000
I’ve always loved projects that let me get a bit playful, so when Boomerang Box asked me to create their brand from scratch, I was all in.
Boomerang Box is a tough, reusable plastic moving crate you order online, use, then send back – simple, smart, and way kinder to the planet than cardboard. Moving house is usually a drag, so we decided to inject some fun: meet Boomie, the cheeky mascot who bounces onto every box and turns the whole experience into something you almost look forward to.
The result is a bright, bold, unmistakably Australian brand packed with personality – logo, colours, illustrations, and a tone that feels like a mate helping you move (the fun mate, not the one who drops your TV).
Boomerang Box now stands out in a sea of boring brown boxes, and customers can’t help but smile when Boomie arrives.
If your product deserves a brand this lively and ownable, I’d love to talk.
client testimonials
