Taffy Design | Creating Tasty Brands

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Background Information
What is the name of your business?
What kind of business are you in?
Describe your organisation's products or services?
What is your organisation's personality?
Pick five words to best describe how your organisation is perceived.

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Brand Goals
What is your organisation's three most important goals?
Where will you be in five years?
If you could communicate a single message about your company, what would it be?

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Market Context
List three competitors that do well in your industry.
List any other brands that you admire and why.
These can be brands that you just have an affinity with but not necessarily in your industry.
Why do customers choose your products or services?
What is your competitive advantage?

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Single-minded Proposition
If you could communicate a single message about your company, what would it be?

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Practical Issues
Timeline*
When do you wish to commence the project and what is the deadline?
What is your budget?*
Be realistic, keeping in mind the features and functions your brand will require to get to market.
- $1,000
- $3,000
- $5,000
- We need your help to determine the budget
How did you hear about us?*
We can't wait to make your acquaintance.
- Google search
- Word-of-mouth
- From another project
CAPTCHA security
We know it's annoying, but it helps with the SPAM.
Name
This field is for validation purposes and should be left unchanged.

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Brand Questionnaire