Foundwell

Overview

Client: Foundwell

Project: Branding & Identity

Budget: $3,000

I created the full brand for Foundwell – a network built to connect people in meaningful ways.

The identity is warm and approachable: a friendly logo where little “connected people” figures appear in the negative space of the O and D, paired with a cheery colour palette and open typography that says “come on in”.

Everything was designed to feel welcoming and human – from social assets to stationery – so the brand draws people together the moment they see it.

Loved crafting a brand that literally spells connection.

If your business is about bringing people closer, I’d love to talk.

client testimonials

Taffy’s brand for Foundwell feels warm, clever, and instantly inviting – the hidden figures in the logo are a brilliant touch. It perfectly captures what we’re all about and has made launching the network so much smoother.
foundwell branding  identity by taffy design  north beach wollongong | taffy design | taffy design
Foundwell Team