taffy design north beach wollongong | taffy design
taffy design north beach wollongong | taffy design

Lounge 32

  • Branding & Identity
Taffy Design - Lounge 32 Four Seasons Hotel Sydney
Lounge 32 by Taffy Design – North Beach, Wollongong
Lounge 32 by Taffy Design – North Beach, Wollongong
Taffy Design - Lounge 32 Four Seasons Hotel Sydney
Taffy Design - Lounge 32 Four Seasons Hotel Sydney
Taffy Design - Lounge 32 Four Seasons Hotel Sydney
Taffy Design - Lounge 32 Four Seasons Hotel Sydney

Overview

Client: Lounge 32

Project: Branding & Identity

Budget: $3,000

When Four Seasons Hotel Sydney invited me to help rebrand their 32nd-floor guest lounge from the ground up, I couldn’t wait to get started.

We kicked off with a series of naming and branding workshops, refining ideas with every round of feedback until we landed on a name and identity the board loved. Once the logotype and visual system were locked in, I worked hand-in-hand with the interior designers to make sure every detail – from signage to menus and key cards – felt perfectly unified.

The result is simple, refined, and quietly luxurious – exactly what a 32nd-floor lounge should feel like.

Still one of those projects that makes me smile every time I walk past. If your hospitality space is ready for a brand that feels this elevated, I’d love to talk.

Let's chat

client testimonials

Taffy was the perfect partner for Lounge 32’s rebrand. From the naming workshops to the final logotype and every touchpoint in between, he listened, refined, and delivered something beautifully simple and luxurious that fits the Four Seasons standard perfectly. The board loved it, the interior team loved working with him, and guests feel the difference the moment they step in.
lounge 32 by taffy design north beach wollongong | taffy design | taffy design
Jasmine Cook
Four Seasons Hotel Sydney