Apricus Australia, one of the nation’s largest solar hot water system providers, came to Taffy Design for a complete brand overhaul.
We started with a comprehensive brand audit which pinpointed and prioritised brand assets that were to be updated and a brand strategy was devised that would not erode the existing market equity.
The masterlogo was refreshed, a new colour palette developed, typography was standardised and a brand styleguide was created showcasing a huge variety of marketing and communications applications.
Marketing and communications including tradeshow collateral, advertising templates and promotional material quickly followed.
Project deliverables
- Logotype
- Visual identity
- Styleguide
- Business collateral
- Marketing material
- Icon design & Illustration
- Tradeshow collateral
ClientApricus Australia
