When the Four Seasons Hotel Sydney asked Taffy Design to come on board at ground level for the rebrand of their 32nd floor guest lounge, we reached for the sky.
We started the project with multiple naming & branding workshops, honing our concepts with each round of client feedback, until we had a brand that was approved by the board.
Once the visual identity and logotype were settled upon, we worked closely with the interior designers to ensure unity across all touchpoints. The result speaks for itself. Simple, refined and luxurious.
- Visual identity