Turnak Lodge is a fantastic mountain hideaway, situated above the snowline in Guthega Village in the Kosciuszko National Park, NSW.
Being 50 years old and undergoing a refurbishment, it was deemed the perfect time to revitalise the brand.
Taffy suggested steering the brand away from being known as just a ski lodge, to a more holistic Sp0rts & Adventure Lodge. This improved offering would attract people all year round and has already led to an increase in club members.
The logo leverages the equity in the landscape and pays homage to the history of the ski lodge, but clearly states the new direction with it’s new tagline.
The new brand has been launched via the website, but will eventually be rolled out across other merchandise including caps, mugs backpacks and more.
- Visual identity
- WordPress website