Apricus Australia, a leading provider of solar hot water systems across the nation, sought Taffy Design for a thorough brand refresh.
Beginning with an in-depth brand audit, we identified and prioritized assets for updates, crafting a brand strategy aimed at preserving existing market equity.
We rejuvenated the master logo, introduced a new color palette, unified the typography, and compiled a brand style guide that illustrated a broad spectrum of marketing and communications uses.
Subsequently, we rolled out a suite of marketing and communications materials, encompassing tradeshow collateral, advertising templates, and various promotional items.
