Apricus Australia, one of the nation’s largest solar hot water system providers, came to Taffy Design for a complete brand overhaul.
We started with a comprehensive brand audit which pinpointed and prioritised brand assets that were to be updated and a brand strategy was devised that would not erode the existing market equity.
The masterlogo was refreshed, a new colour palette developed, typography was standardised and a brand styleguide was created showcasing a huge variety of marketing and communications applications.
Marketing and communications including tradeshow collateral, advertising templates and promotional material quickly followed.
