The Bushcraft Botanicals project showcased the full range of Taffy Design’s capabilities.
In the branding phase, our team handled everything from naming and logo creation to visual identity and packaging, with a special emphasis on illustration. Kara’s exceptional illustrations of Australian botanicals laid the groundwork for the logo and the comprehensive visual identity system.
Packaging played a pivotal role in this project. Kara collaborated closely with the client and an international printer to develop stunning, creative packaging that has truly connected with customers.
Mark took the reins on the digital front, designing and developing a WordPress eCommerce website that aligns with the established identity system, ensuring a consistent look and feel across all brand touchpoints.
