The Bushcraft Botanicals project utilised the entire Taffy Design skill set.
The brand component included naming, logo design, visual identity, Illustration and packaging. Kara did an amazing job illustrating many Australian botanicals that then became the foundations of the logo and entire visual identity system.
Packaging was a very important part of this project and Kara worked closely with the client and the international printer to create beautiful creative packaging that has resonated with buyers.
Mark designed and built a Wordpress eCommerce website based on the identity system, thus delivering a seamless aesthetic across all brand touch-points.
