At Taffy Design, we were thrilled to revitalise the brand identity of Precise Radiology, a leader in diagnostic imaging services. Our journey began with refreshing their logo with a refined emblem and modern typography. All the while retaining the essence of their trusted reputation within the healthcare sector.
Understanding the importance of consistent brand communication, we extended this revitalised vision through a comprehensive style guide. This guide laid the foundation for a unified brand experience, meticulously detailing the application of colour palettes, typography, and imagery. It served as the blueprint for a variety of materials including point-of-sale displays, patient-centred brochures, intuitive way-finding, and clinic signage – each piece thoughtfully designed to guide, inform, and reassure.
Our collaboration with Precise Radiology underscores Taffy Design’s dedication to transforming spaces and experiences with considerate design. By integrating the new branding across every touchpoint, we’ve ensured that Precise Radiology’s dedication to precision and care is not just observed but felt, making every visit a testament to their excellence in radiology services.
